The Jackson family is rooted in the land. It’s how we founded our company four decades ago. We see ourselves as stewards in relationship with the vineyards we call home. We work to preserve wetland and wildlife habitats, build soil health, conserve water, and reduce energy use. Because of this, nature-based winegrowing practices are a cornerstone of how we make wine to reflect the terroir of each vineyard site.
We are redefining sustainability to focus not only on minimizing our environmental impact, but also on creating positive change. We continue to preserve natural habitats and waterways, but we are also thinking about how to increase biodiversity in those habitats. We are also working on reducing our carbon footprint, including leading efforts to help motivate the entire global wine community to take climate action.
That’s why we launched Rooted for Good: Roadmap to 2030. It’s a comprehensive action plan to help us make a difference for the planet and the community. Over the next 10 years, we’ll cut carbon emissions in half. We’ll move every estate vineyard to regenerative farming. We’ll continue to deploy smart water management practices that conserve this precious resource and enhance our local watersheds. And we’ll invest even more in the health of our people and communities. It’s a sustainability and climate solutions plan to enhance our ecosystems, reduce our environmental impact, and build more resiliency for our multigenerational family wine business.
At Jackson Family Wines we believe in leading by example. Join us on our journey, Rooted for Good.