Nicole Tai

Nicole Tai is currently the CEO of GreenLynx, reclaimed building materials company based in Santa Rosa, CA. Nicole has been working in the field of deconstruction since 1998 when she began reclaiming materials on jobs of her family‚Äôs commercial tenant improvement company. She has managed over 60 deconstruction and reuse logistics projects around the Bay … Read more

Celia Furber

Celia has built her career around designing, strategizing, and implementing large scale sustainability programs. Prior to working for Recology, she successfully implemented plastic bag and polystyrene ordinances for the City of San Jose as well as the City of Menlo Park. She began working for Recology in 2013 as a Waste Zero Specialist in Mountain … Read more

Suzi Grady

Suzi Grady is the Program Director of Petaluma Bounty. Previously the Bounty Farm Manager, she has 13 years of experience in building community around food access, gardening and food system collaboration. She is fluent in Spanish, trained as a farmer at UC Santa Cruz Farm and Garden Apprenticeship Program, a certified permaculturalist, graduate of the … Read more

Sonoma County Waste Management Agency

The Sonoma County Waste Management Agency, formed in April 1992, is the joint powers authority of the nine incorporated cities and the County of Sonoma. The mission of the agency is waste diversion required by State law AB939 to reduce the amount of landfilled waste in the following areas: municipal yard debris, wood waste, household … Read more

Justin Wilcock

Justin has been in the waste industry since 2008. He spent most of his time with Waste Management in Alameda County focused on C&D diversion and recycling programs on construction sites. Justin recently joined Sonoma County Resource Recovery as their business development and community outreach manager.

Joseph Button

Joseph has been the the Sustainability Director at Straus Family Creamery since 2016. He has an MBA in sustainable management and an MA in International Environmental Policy. He has worked in variety of fields including business consulting, climate policy, energy, humanitarian development, and most recently, food and agriculture. Joseph is a firm believer that true … Read more

Jared Blumenfeld

Jared has spent the last two decades fighting to create tangible benefits for communities and ecosystems alike. He has been at the forefront of the global zero waste movement and believes recycling is one of the single most important actions we can take to reduce greenhouse gas emissions. Jared trained as an international environmental lawyer … Read more

Heidi Sanborn

Heidi Sanborn, Executive Director Biography Heidi has been a trailblazer in the solid waste industry in California for over 25 years, working with companies, governments and the public to reduce waste, improve product design and recyclability, and implement cost-effective projects and policies which protect human and environmental health. Heidi earned a B.A. in Political Science … Read more


Sonoma-USA helps local businesses identify used materials in their waste stream that should not go to the landfill but instead deserve a second life. We take those materials – like banners, billboards, scrap leather and overstock fabrics – and upcycle them into unique, new products, like tote bags, duffel bags or wine carriers. We are … Read more